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The Victorian Government has kicked off a three-year, $600,000 project to trial workstations and business activities that reduce “prolonged sitting” among office workers.

Some 160 height-adjustable workstations will be deployed in up to 16 Federal Human Services call centres across the state in Read More

It’s undeniable that content plays a huge role across the social media space right now. As a result, many of the recent updates made by social networks were done with your content strategy in mind. Facebook specifically has undergone a series of content-focused updates, from its algorithm and News Read More

This time last year, marketing strategists and bloggers declared 2013 the “year of real-time marketing.” These marketers felt vindicated when Oreo famously reassured everyone that we could still “dunk in the dark” when the lights when out in the stadium during Super Bowl ’13. The reaction to the re Read More

Old Spice has rung in the New Year with a new ad campaign for its teen-skewed products, and I hate it. And not just because I don’t think the joke is funny. Read More

Stop right now before you settle for a pre-selected Google+ cover image just because it’s there, it’s easy, and it was hand-picked by Google so it has to be a w Read More

Marketing is one of the most important things in business. Without marketing, you are not going to be able to have any clients or customers. Even if you are the best company for your niche, it will mean nothing if you aren’t well known in the industry. When you are looking to grow you company, you Read More

At the beginning of 2014, Google's Matt Cutts made headlines by stating that guest blogging was dead. This caused a lAt the beginning of 2014, Google’s Matt Cutts made headlines by stating that guest blogging was dead. This caused a lot of stir in the online community. People naturally got defensiv Read More

There’s no doubt in today’s business world in order to be in business you need to be online. You need a website that you can direct people to find out more about your business, your product or service and how to contact you. Let’s take it a step further. Read More

Oxford Dictionary’s word of the year is also one of the most fascinating movements in social is that of the selfie. Part vanity, part communication, part fun, and part absurdity, selfies represent a new generation of #selfieexpression cum egotistical emoticons…but not necessarily in a bad way. Read More

Amidst this messaging app boom, it’s tough to tell which apps are performing well. That’s because the companies involved don't all reveal monthly active user numbers. Read More