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Ron Howard explained that while they were shooting the notorious episode where Fonzie jumped the shark, he knew the show had turned a corner. In the case of Happy Days, the corner was the chasing of ratings at the cost... Read More

As a business owner I have noticed that entrepreneurs talk about a range of topics and we share some pretty personal details; what doesn’t happen is the talk about violence. We speak about managing teams and dealing with problem performers, Read More

Most cold call sales letters end up in the trash. But if you build in these five elements, you will earn your audience's attention. Read More

If you are considering starting a small business, there are a lot of options. Hundreds of thousands of new businesses are started in the United States every Read More

Software is expensive and many businesses may be running software that is illegal or pirated. Some businesses rather innocently assume that what they are Read More

Marketing is about getting the details right. Most businesses don't pay enough attention to seeing themselves through their consumer's eyes so they don't get the details right. Read More

When bad CEO’s happen to a company, here is what you need to know to keep the company from failing. Read More

In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time starved and more web savvy – the research tool of choice is Read More

Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it's becoming increasingly difficult to stand out from the barrage of content out there -- a lot of wh Read More

Everyone was surprised when they first heard that Google employees are given free meals and haircuts. They were even more surprised when they learned that, in between coding sessions, employees could play a game of foosball or go for a massage. Read More