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Since its emergence, crowdfunding seemed as if it was the panacea for all early stage startups seeking funds. Although it has undoubtedly changed the capital landscape, crowdfunding poses some downsides that entrepreneurs often overlook.

What are these drawbacks that you should be aware of? We Read More

I’ve developed a mild fascination with retargeted ads: when I’ve finished researching a particular project, I’ll often see ads based on that research for weeks to come. A retargeted ad uses cookies within your own browser to present ads based on sites you’ve visited in the past. The technology keep Read More

Big-name brands usually knock the small fish right out of the water when it comes to the product launch. After watching thousands of product launches, Donald Brewer noticed that if companies could assess their products contextually within the marketplace and gauge consumer desire early on, they wou Read More

This week, Target's CEO appeared before the Senate Judiciary Committee to discuss the recent breaches that led to the loss of 40 million credit card numbers, as well as information pertaining to 70 million customers. Although malware placed on Target's system is what exposed the data, most of the c Read More

If done correctly, company hackathons can be incredibly productive. If done incorrectly, they can turn into one big snooze fest — or worse, a waste of time, money and junk food. What makes a hackathon work? Read More

An interesting side business — this Yale professor also makes and sells wooden bowls. The name of the business is even a joke on his Yale connection. Read More

The WWE's storytelling methods make every move by the company have multiple layers of meaning. It's an interesting approach to marketing. Read More

Online video offers some incredible opportunities. This case study of a branding ideo for a hummus company shows the potential of video. Read More

Deep down, I’m always surprised when I can give someone a dollar and I get something back. Money — paper or plastic — doesn’t really seem like it should be worth anything. We’re all in on this giant unspoken conspiracy to agree that money will continue working and that we can exchange it.

But wh Read More

This month, people all throughout the world are committed to "New Year's Resolutions" -goals for themselves- personal, professional or otherwise. But the first step in creating an effective goal, so often overlooked, is determining challenging but possible, measurable metrics.

A dream without a Read More