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Building Brand Partnerships: Jon Cline. By showing the world that you are collaborative, it looks like you always have other great minds in the room with you. If you are just one person talking about everything, you will end up falling short. Having multiple brands together makes your podcast appea Read More

Choosing an online community platform is one of the biggest challenges for a community builder. While an online platform does not equate to a community, when done well, online community platforms are incredibly effective at organizing, amplifying, guiding and scaling a community strategy.

The bi Read More

“Negotiations” may seem like something only big businesses have to deal with. But as a small business owner, you negotiate every day – with customers and vendors, over invoices and contracts, about the timing of a job and who will own the final product. You may not be involved in flashy, multimilli Read More

We all know that we need to take our online security seriously, but we rarely do anything to improve our own situations. Even when we hear about data breaches, the odds that we’ll go and change passwords are relatively slim. We might get occasional emails and updates from the sites we log into abou Read More

Brand journalism is firmly established; the thought that any major company wouldn’t set aside a portion of its marketing budget to create its own publications was outdated even before the internet changed everything. John Deere developed The Furrow in 1895 to share news and stories that would inter Read More

Travel is fun, but travel is also trouble — even if you are dedicated to a set personal schedule, trains and planes only run at certain times. Stepping outside your usual patterns also increases the chances that something can go wrong, whether that’s a cancelled flight or a lost bag. Read More

Building routines into your day is rarely an easy process. I’ve gone out of my way to structure my life so that following my routine is the easiest option; I walk to my office because I picked a location that is a pain in the posterior to find parking around, for example.
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Advertising is huge.

It can change the minds of millions, causing their wallets to follow.

It drives Google to provide free high-speed internet wherever they can, and to deploy high-flying internet-broadcasting blimps to wherever they can’t, just to ensure more eyeballs are on the Internet, w Read More

Need a new business account? Problem with your current bank? Here are the questions to ask yourself before switching banks. Read More

Tumblrs full of kitten pictures, websites ranking the helpfulness of individual restaurant reviews, Pinterest pages full of tasty ways to prepare vegetables you’ve never even heard of — at its core, the internet is about collections. We find topics we care about or people who we want to connect wit Read More