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AI-influenced martech components like image recognition, chatbots, and voice recognition are being added to websites and apps. AI has thus added more dynamic, and potentially correlated, actions for an analytics solution to track. Read More

Google released an update to its Search Console that is slowly being rolled out to webmasters. Here's what you'll find inside Read More

Society and culture are becom­ing factors in algorithms in ways that marketers have not anticipated. It now means brands must not be on autopilot when employing algorithms for deliver­ing customer value. To do so can put brand image at extreme risk.

The article explains how algorithms can contai Read More

Your smartphone receives push notifications from apps of all sorts. So shouldn't you get similar notifications when monitoring e-commerce activity? If you answered "especially in regard to analytics," Read More

Google AdWords created a new headache for digital marketers earlier this year. Google confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page. What impact will this change have on digital marketing and customer experience. Read More

A masterpiece implies that a work of art represents outstanding creativity, skill or workmanship. Well, technology is not art. And declaring a tech function as a masterpiece is an exercise in futility Read More

How to use analytics and video to increase online reach and connect with potential customers. Video such as livestreaming can enhance engagement on social media. Read More

There are a few aspects in content marketing which should be used to match analytics reports to content marketing objectives. Read More

Great book review on the subject of Instagram - how to integrate the popular social media platform into your business strategy. Read More

Fake traffic is not the best way to look impressive online. Learn how buying traffic can damage your business, and what to do about it. Read More