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These 7 small business marketing strategies are designed to help owners of small to medium to sized businesses grow their sales and profits. Often business owners have one thing in common. Although they may be very good at delivering the products and services their company provides, the problem the Read More

Online Video marketing is becoming more widespread as more and more small business owners begin to realise it's efficacy. Currently, we see the internet as predominately text based but in 10 years or so it will be transformed into much more of a TV type medium.
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Why use video marketing for your business? To establish you as your industry expert. What do people do when they have a question? They search the Internet. What is the #1 site to look for "how to" tips? Youtube! What if you made a series of videos about your niche? Consider this scenario. Jane want Read More

Sue B. Zimmerman, aka the #InstagramGal and #TheInstagramExpert, is a master at Instagram for Business.

Not only has she been invited to keynote some of the top social media conferences, she also teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for busine Read More

Columbia Business School's EMBA-Americas option is a new way to capitalize on the unique advantages and resources of Columbia’s world-class executive MBA program based in New York. Read More

Columbia Business School students invited Dean Glenn Hubbard to take the #icebucketchallenge after taking the challenge themselves on August 22. Read More

Daniel Wolfenzon, Stefan H. Robock Professor of Finance and Economics at Columbia Business School, presented Succession in Family Firms. The presentation was part of the Program for Financial Studies' No Free Lunch Seminar Series titled Current Research on Risk Read More

Marina Halac, Associate Professor of Finance and Economics at Columbia Business School, presented Contests for Experimentation. The presentation was part of the Program for Financial Studies' No Free Lunch Seminar Series titled Current Research on Risk Management. Read More

Lars Lochstoer, Associate Professor of Finance and Economics at Columbia Business School, presented Model Risk and Stock Prices. The presentation was part of the Program for Financial Studies' No Free Lunch Seminar Series titled Current Research on Risk Management. Read More

Learn how to market your business by branding yourself online. Here are 4 reasons to market your business by centering on you. Read More