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Credit card processing fees are simply a cost of doing business today. The amount of those fees, however, depends greatly on how well you research credit card processing costs before signing a contract with your merchant account provider.

With various reward and point cards increasing in popular Read More

When it comes to determining which Enterprise Quality Management Software (EQMS) provider to select, there's no one solution that's best for everyone. Your existing IT structure, type of business, geographic footprint, budget, and other considerations will factor heavily into the type of solution y Read More

The retail industry has been buzzing lately with talk of data security following the high-profile breaches suffered by Target and others. While those companies were directly affected, the entire retail industry is dealing with the fallout.

Industry Insights' Joe Keenan covers the repercussions a Read More

A major concern for online marketers in 2014 is to ensure that your site is offering information that is unique on a site level – and hopefully on the web as well. *Queue* — the CONTENT AUDIT.

It’s a crucial step in making sure your site is offering useful and up-to-date information for users. Read More

The ultimate goal is a machine that never breaks down and never wears out. But try getting that idea past the marketing department.

The designers of industrial machinery face numerous challenges. Industry Insights' Phil Bishop explains what they are and how manufacturers and marketers can approa Read More

As a result of last year’s tragic events, Pat O'Leary from our sales team decided to join up with Tufts Medical Center to represent them and bring in funds that will go directly to the departments of the first responders after the attacks that occurred last April.

In his training, he's found tha Read More

It can be extremely difficult to provide excellent Customer Service to your B2B customers. However, it’s also extremely important that you do. According to Diane Gordon, Senior Vice President of Customer Care for Brainshark, customer service is especially important in B2B because, “the customer has Read More

If you still aren’t optimizing your email marketing efforts for mobile, the latest Email Client Market Share report from Litmus may be the motivation you need to make it happen. According to the report, email opens on mobile devices have finally surpassed the 50% mark, with 26% of all opens occurri Read More

As you finalize your content marketing strategy for 2014, you might want to head over to our latest edition in our Best of BuyerZone series: The Best Content Marketing Blogs of 2013. There you’ll find well-known content marketers sharing their secret to making a piece of content go viral.

It’s w Read More

As we begin 2014, it is time to make predictions on what we expect to happen this coming year. Each year, new changes are introduced to the online marketing landscape which either force PPCers to adapt their marketing strategies or open a whole new realm of advertising possibilities.

Here are Read More