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Don't fall victim to Shiny Object Syndrome.This often occurs when we choose emerging media simply because it's "innovative," rather than helpful in achieving a particular goal. If used for the right reasons, emerging channels can be very powerful. But if used oafishly, they can flop magnificently. Read More

When naming a business, don't fall into the trap of making it so incomprehensible that your brand is lost. Consider these steps to find the best name... Read More

No matter why an entrepreneur starts his or her new company, it’s very common that somewhere along the way s/he loses sight of what the original goal was. That’s why it’s so important that all entrepreneurs regularly check in with themselves to ensure that their actions and business strategy contin Read More

With all of the recent changes from Google, now might be the time to update the way you create links back to your website. Read More

If your business extends credit (or even considers it) you know how important it is to maintain a well-organized credit process. And if you don’t know it, you probably have trouble getting customers to pay you on time. If you are going to extend credit to customers (which, there are reasons many co Read More

What you need to know when searching for the right person to design your company's first mobile app. Read More

If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start. Read More

Email marketing is still one of the most successful forms of marketing for businesses, but only if you have people to send those emails to. Here are some tips for getting people to sign up for email list so that you can start spreading the word about what you have to offer. Read More

Many entrepreneurs and small business owners, especially women, feel a bit uncomfortable with tooting their own horn to promote their business. But getting the word out is key to success in business, so here are a couple of tips to help you get over this self-promotion shyness and start telling the Read More

Of course, every small business or startup wants to see its name or its product in the news. However, if you're not prepared to handle the consequences of being in the news, having people talking about you can be a double-edged sword. Here are 3 ways to know if you're ready to handle getting press. Read More