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Digital influencers have spent time and effort building a loyal following. Their audiences trust them and the products and services they use. Because they are in the trenches of what consumers want, digital influencers offer firsthand insight into the wants and needs of the audiences you want to re Read More

Unfortunately, for every great online marketing professional out there, there are 10 more people who truly suck. I've heard tons of horror stories from entrepreneurs who got burned by a social media or SEO expert and are now too gun shy to hire an expert again. But you shouldn't miss out on a great Read More

Top pro forma financial mistakes and how to avoid them.

Creating pro forma financial statements is tough for anyone, especially new entrepreneurs, and there are a few common mistakes that I see those entrepreneurs make time and time again. Since the same missteps seem to trip up tons of newbies, Read More

Having a proper landing page is the most important part of designing a website that converts your leads into customers effectively. The basics are incredibly simple, and not at all rocket science – but it is surprising quite how many people have landing pages that disregard many of the tried and te Read More

There are tens of thousands of hours of video being uploaded into YouTube every day. Don’t let the hard work you put into producing a video for your firm or practice get lost in cyberspace. Implement a few basic optimizations to make it easier for users to find your videos as they browse and searc Read More

When it comes to social media, men tend to spend more time on some sites, women on others. Check out this infographic to get an idea of the differences so you can more effectively target your ideal customers.


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As time goes by more and more new avenues for promoting your business emerge: social media, webinars, youtube – but as we incorporate these new tools into the marketing arsenal, we don’t want to forget about some tried and true promotion options. One of those oldies but goodies is the oft forgotten Read More

Before he started to dole out social media advice for entrepreneurs like you at Inc.'s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way.

First, he said, social media is no Read More

Every entrepreneur knows that the team he or she builds is the backbone of the business and that without great employees your company won’t thrive. But when you’re just starting out or are a small business without the mounds of cash the titans have to attract top talent, how do you find -and keep- Read More

Take a look at how the Founding Partners of Carao Ventures see the entrepreneurial ecosystem in San Jose, Costa Rica. Read More