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Understanding who your ideal customer is, where he or she is, and what he or she is motivated by is key to a successful marketing strategy. If you don’t understand who you’re selling to, it will be pretty difficult to sell. Therefore, creating target customer profiles or personas can be a great way Read More

Everyone in business today is being asked to do more with less. There is constant pressure to improve performance, maintain growth and beat the numbers. From large multinationals to independent contractors, increasing efficiency is top priority. Here are five tips that you will help you grow your b Read More

You've done what you are supposed to do--you have a plan in place and you are ready to follow through. What could go wrong?

Unfortunately, plenty.

As Mike Tyson said, "Everyone has a plan until they get punched in the mouth."

There are two main categories of reasons why strategies and pla Read More

Social media seems pretty straightforward and simple on the surface, but it’s incredibly easy to let it fall through the cracks when there are a million different balls you’re juggling in your business and you haven’t created a clear plan. Read More

Some small businesses moan and complain that they can't compete effectively with larger, more well-healed competitors. They say those bigger competitors have more money and therefore have all the advantages.

Bull feathers!

I've worked with small businesses for more than 30 years, showing them Read More

I’m seeing a new generation of technology emerge that can make dispersed teams more productive than collocated teams. Forrester Research’s Henry Dewing says some enlightened users are beginning to prefer to meet in their video and web conferencing platforms instead of in a physical conference room Read More

Part of what I do as a startup consultant is to help make sure that entrepreneurs have aligned their business goals with their personal goals before they jump into launching and running their businesses. Everyone has goals they’d like to achieve in both their personal and professional lives. Unfort Read More

From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO. Read More

Collecting the cash from sales means everything. It is the gasoline that makes your business engine work. Without cash, your business literally suffocates. Most businesses fail because they run out of cash leaked through losses or other poor management practices.
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Knowing your metrics is critical to sales growth. Once you know your metrics, you can methodically improve them. Sales subsequently skyrocket and your competition gets left in the dust.

Here are the six most important sales metrics you should track and improve on an ongoing basis:
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