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An interview between Nazareth Qarbozian, and myself (Ed Leake) on the future of marketing. A lofty topic!

Questions included:

- what new processes will we need to adapt to
- will companies need to hire more digital marketers or less
- can digital marketing be replaced with AI

Finished of Read More

Hate spreadsheets?

Let's look at 'dayparting' in Google Analytics and why this information is critical to convert more customers. No spreadsheets required!

- Improve conversion optimization
- Schedule your Google Ad campaigns effectively
- Know when (and when n Read More

You’ve made your research and found the influencers you want to collaborate with. Now what?

How can you ensure they’ll respond, and that the collaboration will be fruitful for you both?

To learn how to make the most of the relationships with influencers, we’ve asked influencers experts to sha Read More

Learn how to quickly and simply, refine your Facebook ad audiences with Google Analytics data.

- use your actual visitor data to can hone your audience
- get your ads in front of the right age and gender
- the people who are also more likely to buy from you!
Read More

Get better results with the following 4 audience profiles:

- Your Current Page Fans
- Current Customer 1% Lookalike
- Your Website Visitors (aka remarketing / retargeting)
- Your Website Visitors 1% Lookalike
- Quick Tip: Your Target Audience Size Rule of Thumb Read More

Are you advertising on Facebook, or looking to get started?

In this video you'll learn which 3 metrics matter the most, and why:

- When you know your cost per acquisition, you practically ignore most metrics
- What your click-through rate should be compare to your co Read More

Inbound marketing leads cost 60% less than outbound leads.

Considering the amount of waste associated with traditional, impression-based advertising, inbound marketing provides a much more focused program that matches today’s buyer behaviour.

Let's make every website visit Read More

Customers are getting harder to reach on social media.

This video covers the 5 stages of the social media marketing strategy map, and shows how to:

- Create content for the customer journey
- Use tactics for each step
- Look at the right metrics
- How to Read More

Google just announced the latest Ads and Analytics innovations - but what does that mean for marketers?

We live in a mobile-first world and Google is enabling businesses to capitalise on it.

This video outlines all the AdWords changes, with the key takeaways for how you ca Read More

Hack 1 - be time effective, focus on your top 5%
Hack 2 - sharpen up, fixing those crappy low scores
Hack 3 - SKAGS!
Hack 4 - the easy win with branded keywords
Hack 5 - super-easy way to find your best ad hack
Hack 6 - the lazy hack for quick wins on big accounts Read More