BizSugar.com › User › EdLeake › Upcoming

Pay-per-click is arguably one of the most reliable forms of digital marketing available. You’re charged only when your advert does its job – when it’s clicked on. Your budget is set in stone, by you, and you’re able to target highly refined audiences whom you can be confident are potential customer Read More

In a move that is sure to draw parallels with competitor Google, Facebook recently announced that it is launching the Blueprint Certification, a new means of demonstrating mastery of Facebook’s marketing tools. Read More

There are various pitfalls along the road to social success – some will cost you money, your reputation, or both. Here are 6 fundamental mistakes that many businesses fall victim to. Know, confront and overcome them. Read More

There are a lot of online retailers now, so to compete in the online selling sphere, you can’t be half-arsed.

Standards are high and customers will only buy from quality brands, so where do you start?

Right here. Read More

Don’t you hate gurus, they make it look so damn easy!

You know the ones, peppering their Instagram account pictures from some exotic beach with a patronising by-line about “work hard, play harder”, or similar hollow words.

Let’s face it, starting and running a business can Read More

Google dishes out pop-up slaps, Facebook supercharges the slideshow ads and YouTube "Backstage" .. is a thing!

The past week’s highlights from the big marketing channels, what's new and what needs your attention. Read More

Plenty profitable and ripe for the taking; repeat customers are the low-hanging fruit of the business world and learning how to court them is crucial.

Research suggesting that a 5% increase in customer retention can see profitability surge by a whopping 75%.

That’s impressive! Read More

Google started unleashing a series of changes to AdWords that will fundamentally change the way you market your business.

As ever, such shifts present a stumbling block for those who fail to adapt and a crucial opportunity for those ready to take advantage of the new search marketing l Read More

So, who wins - Google or Facebook advertising for Small Business?

Colin asked his "million dollar question" and I answered it...

In this video, I give you an example of how we [today] are using Facebook and Google in harmony to drive leads and sales to our door.
Read More

A quick-fire video series tackling pay per click questions and answering them (in 60 seconds).

Simple tips, advice and help for understanding and getting most out of Google AdWords advertising.

From keywords to ads, to campaign structure and best practise - it should with time, cover every s Read More