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There Is So Much Profit Hidden In This One Word. The following is a true story. The names have been changed to protect the innocent idiot. Read More

The mecca of retail is Rodeo Drive in Beverly Hills. Every brand name wants to be on that street. Every retailer dreams of it. We brought our clients to learn and experience it. Read More

The start of a new year is filled with hope and promise, right? Like you, I am very visual. The new year reminds me of a bright shiny new penny or a beautiful pristine landscape covered in snow.

There is one thing that you have to pay to keep your hope alive for increased profits for 2015. Read More

Are you finding yourself at the end of your clearance sale wondering what to do with what’s left? I hear this every year, and Charlene just asked the question on everyone’s mind. Read More

It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? Read More

You come back from trade shows with so much NEW…new lines, new items, new ideas and new enthusiasm. Today is your first day back at work. You are pumped up! As you pull up to your store you are thinking, “Just wait until my employees hear about all the great new items I found and the exciting th Read More

What I know for certain is that there are 3 different customers that shop in your store. A. B. C. You have to treat them differently at different times of the year. Read More

It is that time of year…no, I’m not talking about the holidays! If you are in retail, you know that ringing in the New Year also means it is physical inventory time. Read More

Have you ever had to hire new staff around the holidays and found it difficult to find the time to get them trained well? Come on. Be honest. I know I am not the only retailer that happened to! Read More

Just a few short weeks ago, I was in a store that had HORRIBLE signage. I decided then and there that I was going to give you all ideas – on how NOT to make the same mistakes. Then the next day, I opened my email and saw that my friend, Bob Negen, had already done that. :) So I asked if I could sha Read More