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We as small business owners love to engage in social media websites and we all seem to have a favorite one that we prefer over the others, but do you only use one social media website for engaging individuals? Having one go to social media website for networking works, but there is great value on having a presence on many social media platform Read More

Do you have a network? Are you interested in creating one? Well, I hope so because it is a vital part in achieving success. One of the things that we should do as small business owners is build our network in the local area as a way to help grow profits and cut cost. Marketing our business can become very costly especially when considering traditional media. By becoming a part of a key group of people that believe in what one another does, you form a never-ending referral program by just recommending customers to others in the network. The customer finds great comfort in a trusted referral from someone they already do business with. If you are an industry leader and can deliver on what you offer you should have no problem forming the entrepreneur network. Here are a few things to consider when looking to form or join a professional network Read More

Are you operating a business that just satisfies the customers? Are you okay with being labeled as an average business? Well, I hope not! The difficult part in all of this is when someone doesn’t know that their business is just average. A lot of times a business can revert to just doing what others do because it’s simple to just operate business at the level of competition, but what usually happens next is the famous price war. Since nobody can come up with something new and unique to give the customers more value, the thought is I’ll just keep my prices lower than others. If a business is running on this strategy then a serious wake-up call is needed! Here are few things to help you start doing business better than your competitors Read More

With all the forms of communication that are out there why have we forgotten about the power of a handwritten note for our business? When it’s a family member’s birthday don’t we take the time to write a little personal note in the card for them? Well, why don’t we do that in business for those that matter? Maybe, because it’s not the norm anymore or we think it’s more professional to send a well written letter or email. Otherwise, we just think a shout out on Twitter or Facebook is acceptable and it is at times, but in some situations a handwritten note could lead to a lifelong customer, a more productive employee and more business Read More

Either create your own website by spending months learning HTML CSS code or hire someone and probably spend way too much for it. Otherwise, you can use one of these three main website service providers: Homestead.com, WordPress.com, or Tumblr.com. Let’s look at all three of these website providers in the terms of how much they cost, their features for your website, how easy they are to use, and what their customer service is like Read More

Many small business owners are now using video to market their business to future customers and to show their expertise on a subject matter. Since video has become so popular, more hosting websites have been appearing and they could be better options for you than the first one that comes to mind, which of course is YouTube. Many of these other video hosting websites offer things that YouTube doesn’t that might persuade you to switch your hosting website. Here are few video hosting websites to consider as we compare YouTube, Blip.TV, and Vimeo Read More

One of the best ways to market our business is to tell a story about how our business got started, why we started it or how it has evolved into the business that it is today. However, as much as we love telling our own story the better thing to do is to let our loyal customers tell the story for us. Since the customer has more power now than they have ever had before, the best thing to do is to let them market our business Read More

Doing sponsorships is becoming more and more popular especially on the internet. Sponsorships can be a great way to receive extra exposure for your business as long as it is on target and produces results. When we decide to do a sponsorship we must make sure that it is done the right way whether that is us giving a plug to our company or someone else.
Here are a few tips for getting the most out of your sponsorship Read More

I had a question sent to me the other day wondering what my view was on making your own videos for the web or hiring a video production company to make the videos for you. In my own experience, and personal view, I think original and authentic created videos by the person or business will always win on the web. Read More

With ScreenFlow screencasting software, you can capture the contents of your entire desktop at the same time as your video camera, microphone and computer’s audio. Sophisticated editing tools allow you to create incredible how to videos in no time Read More