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Why do we think celebrities are so amazing? I don’t! When I see a celebrity endorse a product and brand that they themselves did not create I want to throw the T.V across the room. These celebrities will do anything and say anything just for the fast money that companies are throwing at them. Big brands spend all this money on celebrities just to try to get our attention and win our trust, but what makes these big brands think that we trust a random celebrity that they just seem to pick out of a hat. If anything, they are probably hurting their brand more by using that celebrity Read More

I feel we are now going back to our roots more then ever. Since we are starting to come out of the slow down in the economy the customer has changed the way they buy products and who they prefer to do business with. No longer is the cheapest price the right choice when they buy a product and the customer is putting more emphasis on other factors when buying, like the relationship you have with a company. Do you know, like and trust them? Will they side with you if you have a bad experience with them? Then does the company do everything they can to make it better to keep your business? All of this equals the rise again of the small and local business. Read More

Thanks to Apple and their creation for the iphone and the ipad, we as consumers are now buying products in a different way. We are willing now more than ever to pay anywhere from $.99 to $10 for an application on our mobile devices. So what effect is this going to have on our businesses? The idea that we can quickly and effectively buy something of value without giving it a second thought is going to transform the way we offer our products to our customers Read More

The super-simple, super-portable Mino makes it easy to capture and share high-quality video anywhere and everywhere. Its sleek, pocket-sized design—complete with touch-sensitive, backlit buttons—allows you to take Mino with you everywhere you g Read More

Google, Twitter, Facebook, etc… are all tools that help us find what we need, connect with people and market our businesses, but they are also making it very easy for you to leave a legacy. Every little thing that we now do can be documented and placed on the Internet for world to see and our great grandkids whether we like it or not, all the good and the bad Read More

Isn’t it true that the greatest businesses that we love to buy from focuses on the customer experience? Take Zappos, for example, don’t you just love the service you get when you call their customer service department? How they will do almost anything to make sure you have a great experience buying from their company. Or, how about Starbucks? Right away you are drawn into the relaxing and comfortable environment of fireplaces, sofas and friendly knowledgeable staff. These two businesses have it down to a science. They understand the importance of building a business around customer experience Read More

Today there is a new way to do business, one where the business owner of a company is in the front lines to find out what the customers want, interacting with them and providing something more than just a product or service. This is the person that a customer wants to buy from, a real person who lets them know that they care, and they acknowledge us as more of a friend then just a number who puts money in their pocket every time they buy somethin Read More

Being different is one of the quickest and most effective ways to get business found by customers. In today’s world we are constantly being bombarded by so much marketing noise that we need to find a way to cut through the noise and make our business and products have a place in our targeted customers’ mind. However, that sometimes is easier said then done Read More

Now that you have built a community, created a personal brand and identified yourself as an expert. You can look to monetize and make money online. This can be easier said than done. Many times when individuals try to add revenue streams and sell something to their community they can overdo it and lose focus and valuable members of the community. Sometimes we can get too caught up in the fact that we can now capture some profits that we piss off our community that has made a commitment to view your blog, web show or podcast on a regular basis Read More

It’s not enough to just produce the content; you need to find the people that will be interested in what you are talking about. This can be accomplished online, but you need to be the one to seek out the like minded individuals that would be interested in the content that you produce. Read More