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Black Friday and Cyber Monday offer huge possibility for brands and online retailers – but what are the tricks you can ‘borrow’ from online giants like Walmart, Amazon, and Alibaba? Read More

Harvard's Gary King once said that "Big Data is not about the data". It sounds like an oxymoron but it's true. Big Data is not about the data - it's about the analysis. For anyone involved in the world of marketing, the opportunities are huge. Big Data in marketing is a multi-channel option for any Read More

Even though only six years have passed since 2011, it was positively light years ago when it comes to the development of artificial intelligence. Nevertheless, 2011 was the point when the average person on the street first became aware of what artificial intelligence could do. Read More

Curious as to how Google is choosing its featured snippets? We investigate!



By now, the majority of businesses have realised the importance of organic traffic for their website.

A recent study from BrightEdge showed that 51% of traffic to all websites comes from organic search. Dude, that Read More

While Pottermore may have sorted me into Ravenclaw, a million other personality tests have affirmed I’ve got Slytherin leanings.

I’m ambitious as fuck. Use of swearing here: necessary.

Unfortunately, networking and putting yourself out there is a huge part of any career in writing or marketin Read More

Want to know the secret to beating writer's block 100% of the time? Sit down and write your damn book/story/assignment. In case you're still at a loss, please see the world's worst flowchart below. The end. Read More

I've spent the last two weeks writing my proposal document. When I say I've spent two weeks it's more accurate to say I've worked on it for about five hours at night time, under great duress, over the course of a fortnight. I hate writing about my books. I'm weirdly private about them. Read More

Content marketing isn’t a project, it’s a process. It’s not a fling or a quick fumble. It’s dedication. It’s long-term. It’s a marriage to marketing, in a metaphorical sense.

Advertising, on the other hand, is all about quick wins – about slamming your message into as many people’s faces as poss Read More

Is Google's personal assistant the future of search? It's looking increasingly like it. Here's everything you need to know to leverage the tech. Read More

What can Kanye West teach you about content? Far, far more than you'd anticipate. Read on to find out. Read More