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If you own an ecommerce site, you know Millennial customers are the wave of the future. But what matters to these crucial customers when they’re shopping online? A study from Urban Land Institute, Shopping and Entertainment in the Digital Age, took a closer look at Millennials’ online buying behavi Read More

Still think senior consumers aren’t online? This misconception could be your business’s loss. A study earlier this year by Ipsos and Google of consumers age 67-plus found that seniors are using all kinds of digital platforms, including search, social networking and online video, and that the Web is Read More

As the economic recovery begins to gain steam, more Americans are feeling confident about their purchasing power. They’re so confident, in fact, that interest in buying luxury products and services is on the rise among affluent customers at all household income levels and even among the not-so-affl Read More

In my previous blog post, I wrote about an On the Record podcast in which Eric Schwartzman interviewed Brian Solis, Principal of the Altimeter Group, author, speaker, and futurist to coincide with the launch of his new book, What’s the Future of Business?
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Small business employees are more productive than they were five years ago—but there’s still room for improvement, according to a recent survey of small business employees and managers by Staples Advantage.
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Are you trying to be more productive in your business day, and more effective in how you run your business? (Aren’t we all?) Following good work habits can help. Here are 5 habits of highly effective small business owners.
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If you use Twitter regularly, you know that the social network is essentially controlled chaos. There’s an upside and downside to that. The upside: Ideas flow freely and connections are easy to make with both people and brands. The downside: Keeping it organized is akin to herding cats.
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You know Hispanics are a sizzling hot consumer market in the U.S.—but did you know about the newly hot niche of upscale Hispanics? A study by Nielsen and the Association of Hispanic Advertising Agencies says upscale Latinos are the hottest market since the Baby Boomer generation.
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As a B2B small business owner, I’m always looking for ways to improve my visual marketing efforts, which, to be honest, have fallen by the wayside lately. So don’t worry, you are not alone.
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Are you putting your own health—and your business’s health—at risk? A recent study by Cigna, My Business, My Health, found that one-fourth of America’s 42 million self-employed small business owners don’t have health insurance. The primary reason (cited by 82 percent of those uninsured entrepreneur Read More