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Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company reach consumers in far away places.

Eric Meyerson, global director of consumer marketing at ticket and registration platform Eventbrite, has dev Read More

Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results.

Every marketer and their dog has heard that saying “content is king” but what is the best way to analyze the data behind that content to ensure it really does get the thro Read More

In Larry Kim’s article, “Attention Keyword Hoarders: You Need to Delete 98 percent of Your AdWords Keywords – Here’s Why,” he begins by talking about an AdWords account that’s bidding on 273,000 keywords, but only gets impressions on 3,372 of them, which is about 1.2 percent.

Here’s a graph he u Read More

In the aftermath of Google’s infamous Panda and Penguin updates, webmasters are more hesitant than ever to build backlinks, fearing it could have a negative impact on their site’s search ranking. While certain off-site practices that violate Google’s webmaster guidelines may lower a site’s ranking, Read More

Local businesses, non-profits, and municipalities can effectively use infographics to:

Share the results of a whitepaper or study;
Pique the interest of a reporter;
Explain a complex concept in a visual format;
Illustrate your company’s experience or product evolution;
Dr Read More

A best practice is to begin with a “mobile-first” design strategy. Thinking about your mobile website first, and then adding extra content and imagery, will force you to develop a site that is usable on both small and large screens.

Here are five principles to keep in mind when considering mobil Read More

I recently read a blog post in which the author claimed, “The days of gaming Google are over.” What an absurd statement. If you are an SEO, gaming Google is what you do. As long as Google uses algorithms to serve up search results, there will always be a way to exploit it. The polite term that we u Read More

Understanding Google search – the Webmaster guidelines, the PPC platform, the relentless algorithm updates, and so on – is part of the job description for those of us in the digital marketing field.
Small business owners didn’t sign up to be online marketers – but they are. Thousands of digital ma Read More

With those millions of adults checking their phones an average of 150 times daily, studies show, marketers have a potential 35 billion opportunities each day to get a mobile message through to their intended audience.

Mobile has become the dominant way the world connects. Research shows that som Read More

Obtaining backlinks from authoritative, relevant sources can prove essential in boosting the search ranking of a website. But did you know that low-quality backlinks can have the opposite effect by lowering a website’s search ranking – or worse, having the website removed from Google’s index altoge Read More