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Bad customer service doesn’t just leave customers with a negative impression of your brand, it can severely impact your bottom line. In fact, 55% of customers surveyed recently have abandoned an intended purchase or business transaction following a poor experience. Companies’ failure to provide sea Read More

Video is the future of online marketing, and the future is now! It has become an effective tool for reaching a large target audience. Video is the best way to bring your message to life. Here are some examples of companies who took advantage of online video marketing and captured the attention of n Read More

The way we buy and sell media has fundamentally changed. Programmatic buying has graduated from being an experimental technology to a must-have in marketers' and media publishers' toolkit. To understand the evolution of programmatic and why it’s a key strategy for buyers and sellers, google commiss Read More

Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins. Some brand names take inspiration from ancient mythology, some are Read More

We enjoy fiction for countless reasons. It explores all facets of humanity and urges us to reflect on ourselves and our surroundings. While TV, movies, and literature all entertain us, we can also learn from them. This infographic delves into the business lessons that beloved (and/or despised) char Read More

How to live a life without regrets; live a life that feels meaningful to you, have a courage to express your feelings, simply allow yourself to be happier. Check out the infographic below. Read More

On some occasions a person is not ready to take the reins of a leadership positions, or may just lack the skills to hold some form of managerial position, but when it comes to bad bosses, these people are the ones that just genuinely make you dislike going to work. Read More

Work/life balance is a managerial jargon that almost every person involved in the corporate world comes across on regular basis. Every employee wants it in his life; every employer understands its importance; why then it’s almost impossible to have a conversation with someone about work unless it i Read More

With the skyrocketing popularity of social media and mobile devices, customers want to interact with brands everywhere, all the time. Companies are seeing a surge in consumer preference for finding answers and resolving issues on their own. Here, we examine the changing attitudes in customer self-s Read More

We rely on technology, the Internet, and apps to communicate with our loved ones, to tell us how to get from point A to point B, what and how much to eat, how to exercise, and much more. Technology is making our decisions and solving our problems for us. What would happen if the hub of it all - wha Read More