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Twitter is already 7 years old. Most small businesses are still quite new to it. If you’re on the fence about whether Twitter is worth your time, take a look.

As Twitter expands on its ad platform, small businesses will have more opportunity to capitalize on its graph of user information. With o Read More

You have tons of Fans who Like, share and comment on everything you post. Why are none of them are becoming paying customers?

My guess is that you’re not creating content that drive sales. You don’t want to make posts that are funny, but have nothing to do with your products. And you don’t want Read More

Did you know: Companies that blog have 55% more traffic to their websites?

Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing). And it’s having a huge impact on how consumers view and interact with companies: 68% of Read More

Did you know: 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase?

Pinterest is already a major source of product discovery for consumers. And businesses are moving their marketing efforts to capitalize on it: 25% of Fortune Global 100 companies Read More

Summer is the most anticipated season of the year. But it can be difficult to keep on track of your social media goals when the sun’s out to play. The good news... Read More

For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon.

The difference between paid, earned and owned media stumped me for the longest time, so I thought I would lay out a a simple expla Read More

Rich Revelance recently analyzed 15 billion shopping sessions between December 2012 and April 2013 to see how social media affects purchases. The new data shows that Pinterest took a big leap in the % of weekly social shopping sessions and leads to order values almost twice as high as Facebook. Read More

The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions?

In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), I analyzed a few dozen cover photos and came up with 5 Read More

Do you want to know how to get more followers on Twitter? Many businesses are now using this social platform as part of their social media marketing strategy.

I’ve put together seven tips to increase engagement and get more followers for your business tweets. Read More

In addition to cross-promoting on social media sites, targeted ads, and even in-store marketing, use earned media as part of your business marketing strategy.
This tactic is often overlooked, but when written effectively, a press release can be a great boost to your social contest. Read More