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Have you experimented with Facebook Ads but decided they weren’t for your business? Have you taken a look at the average click-through-rates and said ‘hmph!’ and stalked back to Google Adwords for the rest of your career?

Before you go, let’s re-evaluate Facebook advertising for your business... Read More

Content marketing works. That’s been established. But is it working too well? Is it becoming so much a part of online marketing that it’s losing all efficacy?

In a recent article by Mike Schaefer he coined the term ‘content shock’. I think a more accurate term would be ‘content paralysis’ ... Read More

So you’ve written an amazing email campaign, with a great subject line and body. You’ve segmented your email list to achieve highly targeted results. You’ve even started running email automation campaigns.

Why aren’t you getting the results you need?

You’re not A/B testing. Read More

Is your landing page converting well? Is it converting badly? Do you know why? I mean, do you really know?

This article will give you the science and psychology of why your landing is engaging to visitors, or, why you might be getting traffic - but no conversions.

5 principles... Read More

Did you know that over 40% of all emails are opened on mobile devices?

Mobile email marketing campaigns are becoming a popular way for businesses to market to their customers. Many business owners are finding their mobile marketing campaigns are not as successful as they hoped they would be. Read More

Do you get solid traffic to your landing page but struggle to convert a sale?

This article will give you five proven strategies of selling your product without spamming - or pushing a sale without pushing your customer over. Landing pages can provide you with a delicate balance between promoting Read More

Facebook Ads are great for contest promotion and lead generation, but are they worth the investment for ecommerce?

Let’s find out.

This article will discuss optimizing your Facebook Ad for sales on your ecommerce site. Read More

Do you have an awesome landing page? Is it optimized for your lead generation objectives? Are you looking for leads, but think your page’s bounce rate is higher than it should be? The chief source of most leads is still search. Increase the chance of a lead finding your landing page in the first p Read More

You’ve put in tons of time and effort to generate leads. You’ve used social media lead generation tactics and you’ve run successful landing page campaigns. Now what?
Email automation may not be a new concept in lead nurturing, but alarmingly, only 35% of B2B’s have an automatic email program in pl Read More

Not too long ago, Facebook rolled out a new feature that lets you embed posts on external sites, like your website or blog. Embedded Facebook posts reproduce exactly the way they appear on Facebook—including photos, videos, hashtags, Like and Share buttons, and comment boxes. Read More