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The new feature was rolled out in January this year. Custom Audiences allows businesses and marketers to retarget followers who have previously visited the company website or mobile app. It also allows you to combine data such as email, purchasing information and CRM information with Facebook’s tar Read More

New research suggests that companies which use integrated search and social advertising get better results than those that use the channels separately. Customers who clicked on ads in both search and social were more than twice as likely to convert as those that clicked on search ads alone. Read More

Google+ is “essentially ending its competition with other social networks like Facebook and Twitter”.
However, this is strongly denied by an unnamed Google representative, who said that the news has no impact on the future of the social media site at all. Read More

The introduction of ad extensions to Google’s AdRank are ensuring that AdWords is now more competitive than ever. This post will look at how to create ad extensions. Read More

The past year has seen a huge rise in the popularity of personalisation marketing, as brands come to realise that there are ever increasing ways of reaching customers through various devices. The meteoric rise of mobile and tablet devices means we can reach shoppers in real time. Read More

Google has come in for a lot of criticism in recent times, thanks to the overhaul that the search engine giant has given its algorithms. However, most of us still consider Google to be the be all and end all when it comes to SEO. Will Bing ever take over from the search machine that is Google? Read More

If your business relies on local people for its trade and you also have a website, then it’s essential that you carry out local SEO in order for your customers, both existing and potential, to find you. However, local SEO is not the same as national or international, there's more to consider locall Read More

LinkedIn has recently started allowing users to post long form blogs directly onto its site. This is not a new feature, but up until recently it was only very specific users that could post their thoughts.
Now it allows the generic user to post his or her thoughts and advice in a blog style f Read More

We all know by now that social media is a valuable part of any online marketer’s arsenal, but many believe that it has little to no value with regards to conversions. However, studies found that four in ten social media users have bought something online after sharing the product on Twitter, Facebo Read More

Despite Google's algorithm changes, keyword research has stayed pretty consistent for inbound marketers looking to optimize for search. Here we lay out a process you can use to establish a strong keyword strategy to narrow down a list of terms you want to rank for. Read More