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59% of consumers search for local businesses and 54% of searchers use town names, zip codes, suburbs or city names in local searches. 71% of searchers value the information contained in local search results.

In today’s competitive marketplace it’s no longer a question of whether or not you shoul Read More

A new social media player is on the block that is being backed by hacktivist collective Anonymous. Minds is a fully-functional new social network that promises to protect user privacy by providing end-to-end encryption in private messages. It’s being widely marketed by the media as the answer to Fa Read More

As a marketing and sales tool, social media has quickly matured over the past few years. Whilst once it was all but impossible to accurately measure the results from social, now there are all kinds of tools available to help us to achieve this. However, many marketers still struggle to prove ROI an Read More

Facebook is the premium marketing tool for businesses using social media, according to the latest Social Media Marketing Report from Social Media Examiner. Whilst the social site has recently changed its algorithm to ensure that its users get to see more relevant stories in their newsfeed, its use Read More

It’s that time of the year again and Social Media Examiner has just released the latest version of its annual Social Media Marketing Report. The big news is that this year, research has found that marketers consider Facebook and LinkedIn to be the most important social media sites, and that if the Read More

The industry dubbed the mysterious changes as the “Phantom Update” since whilst something appeared to have happened, there was no confirmation. Many thought that it was perhaps a Panda update, but Google dismissed this.

According to Paul Edmondson, the impact of the update was felt at HubPages o Read More

Since adopting cloud for their businesses, 93% of companies saw at least one area of improvement in their IT departments while 52% reported an increase in the efficiency and utilisation of their data centres. Cloud has certainly become the default way to run applications. Read More

Studies have shown that those companies which create a documented content strategy plan tend to do better than those that don’t. Many businesses however just don’t bother, having perhaps just a verbal plan in place or one that doesn’t vary much from week to week.

Companies that do create a docum Read More

Google has announced changes to Webmaster Tools designed to help marketers and webmasters gain a deeper understanding of how users find their sites. The new reporting feature replaces the Search Queries report which the search giant says has been the most used function in Webmaster Tools up until n Read More

In the modern digital marketing world, there seems to be lots of confusion surrounding search engine optimisation and content marketing. Some say that SEO is better at ranking a website on the first pages while others believe that content marketing is the more effective way to rank higher on search Read More