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Once upon a time there were plenty of ways to trick search engines into placing a site higher in the SERPs and these were known as black hat tactics. These days increasingly sophisticated algorithms are designed to look for and discount sites that use such methods in the interest of making the web Read More

The world’s most popular social networking site last week began to roll out a new feature aimed at preventing suicide and self-harm in its users. Facebook has signed up with Now Matters Now, the National Suicide Prevention Lifeline, Save.org and Forefront: Innovations in Suicide Prevention in order Read More

What is Transparency All About?At its core, transparency is what the name suggests, it’s about building trust and loyalty in your brand through honesty and integrity. Its common now for budding businesses and even established brands to create an identity through storytelling and this should be cons Read More

If you’re a content marketing specialist, website owner or a blog writer and you notice that your content marketing is not driving the expected traffic, you may need to stop and assess your strategy. Know which aspects of your strategy are not helping your efforts can lead to figuring out how to ma Read More

Effective YouTube marketing campaigns are usually not comprised of one-hit wonders or supporting content that has not done well. Effective YouTube channels like the BBQ Pit Boys, Old Spice or MTBR.com have released and built upon quality video after quality video. Your video channel should reflect Read More

Although Snapchat is one of the most downloaded apps, its perishable content platform has made it a not-so-coveted advertising tool among marketers. That is, until now.

What was it that pushed big brands like Audi, NBA and Taco Bell to include Snapchat in their marketing strategies? Read More

New research from Pew Research Center has found that Facebook is still “by far” the most popular social network and whilst its growth has slowed, the level of user engagement has increased. This is good news for marketers, many of whom have bemoaned the lack of reach that small brands are now able Read More

eLearning has come a long way in recent years as more enabling technology has emerged to help shape workplace training so that it’s increasingly accessible. An area which is seeing a lot of growth currently is mLearning, which is eLearning on mobile. It’s thought that it will see an annual growth r Read More

You should allocate budget to your AdWords campaigns based on how much you can spend and this can be as little as $5 per day per campaign, although you should allocate as much as you can afford. Of course, there will be plenty of businesses and even competitors that can afford $100 per day plus, so Read More

Each year sees Spiceworks carry out a survey to determine which trends in B2B content marketing are on the rise and to look at the current state of the market, as well as to identify key challengers marketers face.

This year’s report saw lead generation being the number one goal of content marke Read More