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In the modern digital world, it’s vital for an organisation to use inbound marketing, if it wants to get ahead and compete. With that in mind, let’s have a look today at the key tactics and strategies that you’ll need to employ to ensure that you have inbound success. Read More

Setting the robots.txt file is important for your web site’s health – Google uses it as a guide for what to index and what to exclude. In elcomCMS, setting the robots.txt file is really easy. Read More

Google has announced that it is to create a new company – called Alphabet – of which Google will in the future be a part. Alphabet is to be managed by Larry Page and Sergey Brin, whilst Sundar Pichai will become the new CEO of Google. Read More

We have moved into an age where many people in the western world have an internet-connected smartphone or tablet in their hands most of the time. This change in the adoption and use of mobile technology together with always on connectivity is changing the way our customers expect us to do business Read More

Are Facebook likes really that important? Does it hold any successful weight for your business? Does a Facebook like truly create massive follower engagement, viral excitement and revenue through the roof? Read More

Using email as a digital marketing strategy is a wise choice according to marketing strategists. According to Pardot data, 73% of marketers consider email marketing a core necessity in their campaigns. Moreover, 20% of marketers said that their primary revenue sources are linked directly to their e Read More

When the first generation iPhone was introduced by Apple in 2007, the landscape of the smartphone market began to change. With the release of the iPhone 3G, Nokia and Blackberry sales suffered. It was the beginning of the end for Nokia and a struggle for survival for Blackberry. The iPhone was revo Read More

In the last few years growth hacking has come to the fore as more and more businesses apply some of its techniques to grow their company. Growth hacking refers to a set of methods carried out specifically to enable high growth in a startup. The term itself was coined by Sean Ellis in 2010, who used Read More

A new industry report from Simply Measured takes a look at the changes that we’ve seen take place on Facebook this year and how this has impacted on the brands that use the site. The end of last year and the first half of 2015 has seen changes such as the ways that Page Likes are counted impact on Read More

Marketing automation streamlines your online marketing trade, giving you time to focus on other business operations. It’s all the hype right now and it’s certainly giving back to marketing managers.

Companies big and small are migrating to automation strategies. But how do they choose the right Read More