BizSugar.com › User › Xen › Upcoming

A blog is the place then to make a good first impression. You don’t have very long to grab the attention of the reader and if you don’t, then you’re going to see a high bounce rate, nobody bothering to sign up to your newsletter and no leads. So what makes a good blog? How can you ensure that your Read More

The social network for professionals, as LinkedIn is commonly thought of, is sometimes overlooked by businesses wanting to up their online presence and effectively market their company through social media. However, whilst it’s definitely different from the other social sites, it still offers plent Read More

One of the biggest threats to business is spear phishing which works by gathering information on an individual in order to compromise their account, specifically. According to TechRadar Pro, social media has made it simple to collect lots of valuable information by collecting and assembling informa Read More

There’s now plenty of tools online to be found that can help us and with some good research to come up with facts and figures that rock, and with a little bit of an eye for design, there’s no reason why you can’t make up nice images for your brand. Read More

Cloud computing visionary, technology innovator, and agent of change David Linthicum said that mobile’s next great leap will happen in the cloud. And indeed, it did.

Now we are facing the era where technology is constantly changing, innovative and far reaching. In 2014, the tech landscape was do Read More

Come January there’s some brand new changes coming to Facebook and as a marketer, it pays to be aware of them if you’re to do your job to the best of your ability. With that in mind, today we’re going to be looking at what these changes are and what you need, if anything, to do about them.

Faceb Read More

Ever heard the phrase ‘any PR is good PR’? Invective Marketing is a relatively new practice that draws on similar concepts – being controversial, insensitive and often downright rude – in order to get a reaction from viewers, spark discussion and reap the benefits of the attention. Read More

This week, Facebook announced a new ‘suite’ of tools aimed at media organisations and publishers which are intended to “help them better connect with people on Facebook”. Of course, whilst the tools may be aimed at media outlets, this doesn’t mean that marketers and small business can’t also put th Read More

Is it really worth keeping your page going on Facebook? Well that depends on a number of things. For a start, if you use the social site for advertising, and you do so effectively by utilising the targeting and remarking options that it offers, then don’t do anything rash as it really could do you Read More

A press release has to contain material that is actually newsworthy and not just a normal occurrence within the business. If a company makes a release once a week, then it’s unlikely unless it’s a global brand that it will have good enough information to interest journalists and as such, they simpl Read More