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The PR Verdict: “B” (Good Show) for Silvio Berlusconi and his ongoing cosmetic makeover. His work is never done, but at least he gave himself ample PR cover to go back for more.
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Self-employeds who use Medicare can deduct premiums paid for the Part B and Part D portions of their health insurance premiums.
But self-employeds cannot deduct their spouse’s Medicare coverage. Read More

Writer and historian Gore Vidal passed away in his Hollywood Hills home this week after a long illness. Obituaries praised the life of one of America’s intellectual heavyweights but none could ignore his snappy, grand and imperious tone ; it’s what stole the coverage. Read More

The PR Verdict: “B” (Good Show) to Joan Juliet Buck for an insightful and fascinating read. She lets the facts speak for themselves. No one is covered in glory.
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The PR Verdict: “C” (Distinctly OK) for Rick Gorka. At least he said "sorry" quickly and turned the page, but is there a wider issue at play?
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The PR Verdict: “D” (PR Problematic) for Ban Ki Moon. Let’s face it the rules of the maitre d’ apply: Where you sit and who you sit next to are key. It shows how important–or not–you are. Read More

The PR Verdict: F (Full Fiasco) for Scientology's PR. Something isn’t working despite the high number of celebrity followers?Why? Read More

The PR Verdict: “C” (Distinctly OK) for CERN and the PR surrounding its discovery. While they rate top marks for global coverage on the announcement and for getting key messages and data included, it’s only a “C” because we still have no idea what actually happened or what any of it means.
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The PR Verdict: “A” (Gold Star!) for Anderson Cooper and his PR regarding his coming out. Simple message, no details, well expressed, STOP.
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The PR Verdict:”F” (Full Fiasco) for Bob Diamond. Telling the media and staff he had no intention of leaving his post wasn't his call. An oddly cavalier declaration. Read More