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As of Aug. 31, 2012, your company is going to have increased reporting responsibilities, such as informing employees of the provider's fees. Read More
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PR Verdict: “B” for Rajat Gupta and friends who want to counterbalance negative prejudicial coverage by presenting Gupta's impressive pedigree. Why not find a move diverse group of supporters? Read More
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The PR Verdict: “C” Sooner or later you need to move the PR dial back to the centre. Facebook’s debut demonstrates the wider point that expectations are out of sync with market practice. Read More
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The PR Verdict: “A” for Tom Cruise and his PR Strategy. An astonishingly dull interview that has got his PR profile back on track. Read More
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The PR Verdict: “C” for DSK and his team. Given the unrelated allegations that have surfaced after Diallo’s allegations, demanding punitive damages from a hotel housekeepers seems well...cheeky.
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PR Verdict: “F” for Brooks and her PR strategy. Bottom line: her predicament has flushed out no public supporters, something is going wrong. Read More
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Find it easier to do Joe's job yourself? Just as soon do a task than waste time explaining it? Here are 7 ways to motivate the unmotivated and stop doing jobs for them: Read More
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The PR Verdict: “C” for Bain Capital. So far the statement issued to the media is adequate but won’t suffice. This calls for paid advertising to make key points.
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PR Verdict: “C” for JP Morgan and Jamie Dimon. A well handled PR strategy to explain an “oops I did it again” $2 billion loss. The challenge is what to say next. Read More
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The PR Verdict: “D” for both organizations and their PR strategy on Obama’s big announcement. Both organizations batted the issue into the partisan court.
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