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PR Verdict: “C” for Werner Erhard. For a man with a lot to say and a lot to contribute this was a disappointment. This interview got lost in silly distractions. Read More
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The PR Verdict: “D” for the Dalai Lama keeping the mystique alive of a spiritual leader. Accessibility and everyday observations while making him approachable inevitably distract from solemnity and gravitas.
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PR Verdict: “C” for Bo Guagua. The Crimson was always a going to be a bigger pushover than the NYTimes, so it was wise to go there and have his message published as was. But to what end? Read More
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The PR Verdict: “B” for Russell Brand and his well-structured testimony. This might have been an “A” but if only he could STOP talking. Sometimes enough really is more than enough. Read More
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The PR Verdict: “A” for Wal-Mart and a fancy way to decline comment. As an immediate PR response this is not bad, creating separation and distance while suggesting the allegations remain unconfirmed. Read More
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The PR Verdict : “C” for Devaney who wanted to set the record straight. Failing to add lessons learnt means this PR exercise didn’t do what it set out to do. Read More
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The PR Verdict: “B” for Warren Buffet and consistently smart PR. By making the announcement himself he was always in control of the message. Read More
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PR Verdict: “C” for style and content. Good intentions no doubt, but the urgency of the issue and the demand for immediate action needed stronger reinforcement. Read More
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The PR Verdict: "B" for Hillary Clinton and her ongoing unofficial PR makeover. From Cruell de Vil of foreign policy to fun ol'Hil. It’s amazing what a tweet and photo can do. Read More
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The PR Verdict: “F” for Berlusconi and his hope of imparting a political legacy. These headlines will define his premiership everything else will be buried in detail. Read More
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