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The PR Verdict: “C” for a disappointingly average piece of advice. Running for high office requires more planning and strategy.
What is Romney’s favorite venue? Read More
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The PR Verdict: “C” for Beef Products in explaining a difficult message. Why not lead with pictures of non-ammonia treated beef after three days and compare with the lovingly treated ammonia sample? Read More
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The PR Verdict: “F” for Christie and an interview that went horribly wrong. Even the host, Matt Lauer, had the grace to apologize for not talking about her Broadway debut. Read More
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The PR Verdict: A for both sides. With one word - OBAMACARE - Republicans galvanized opposition. Democrats have sensibly decided if you can’t beat em join them. Read More
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The PR Verdict: “A” for Mitt Romney and his comments re Trayvon Martin. Romney’s team might want to thank the Santorum and Gingrich PR teams. Read More
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The PR Verdict: “D” for Meghan and her PR positioning which isn't going to help her being taken seriously. More likely to secure a slot on "Chelsea Lately" than "Meet The Press". Read More
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The PR Verdict: “D” for Wall Street and its lack of creativity in generating reasons to work there. No wonder the industry’s image is stuck in a negative spiral. Read More
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The PR Verdict; “B” for hitting the recurring complaint head on. This is a major but subtle shift in positioning for Obama Read More
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PR Verdict: “A” for Asma Assad's emails. This puts the issue back in the headlines reigniting pressure to remove a dictator. Read More
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PR verdict for George Clooney and his arrest outside the Sudanese embassy i, protesting the blockade by Sudanese president, Omar al-Bashir. Well-choreographed PR. Read More
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