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How upsetting is the Mad Men billboard advertisement? The PR Verdict: “C” for AMC PR and the media buyer. Isn’t this reaction entirely unsurprising? Read More
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The FBI isn’t normally associated with successful product launches but it has outdone itself with the use of the classic PR strategy: the celebrity spokesman. Read More
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Was Sacha Baron Cohen at the Academy Awards funny? As a comedic exercise it was at best lukewarm, but as a PR exercise it hit the mark. Read More
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Warren Buffett released financial results for Berkshire Hathaway. The world’s most famous CEO confirmed a successor has been identified but declined to name him. Read More
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The PR Verdict: A begrudging “A” to DKNY PR GIRL. While the content of the tweets and videos seems aimed exclusively at teenage girls who can argue with 380,000 followers? Read More
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Monica Lewinsky’s reputation seems to have been frozen in time. The PR Verdict: C for Monica and her reinvention . Ample follow-up PR opportunities. Read More
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The fortunes of DSK aren’t improving. Taken into custody for questioning over allegations of a prostitution ring. The PR Verdict: “F” an outright fail. Read More
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Murdoch’s Sun on Sunday changes the conversation from criminal charges and arrests, to a new newspaper, and fresh jobs. As a game changer this is perfect. Read More
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The PR Verdict: “A” for the launch of sustainable capitalism by Al Gore and his business partners. This was a well-executed PR “thought leadership” launch. Read More
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The PR Verdict: “C” for Sophia Loren. An article that reads more like a press pack is PR done badly. While it may be “on-message” it makes for dull reading. Read More
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