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A logo puts a businessperson in a position where they are able to distinguish the image of the business from its opponents. Therefore, it goes on to play a crucial role in marketing the brand name of the business. Although, while you might be creative, it’s best to leave this one to the professio Read More

Most individuals believe that it is important to purchase one or more domain names that either exactly match or capture most of their business’ name. However, if no one searches for your business or business’ name, how would they find your website? Read More

Few will deny that trade shows aren’t worth the money. The amount of associated costs, however, are up for heated debate. Read More

Like a finely-tuned racecar, subtle website tweaks and adjustments can skyrocket popularity. Most changes that occur on websites are not random. They are typically very specific changes that the Webmaster or site owner has decided to make because of analytics and test results from a multitude of Read More

What started out as a seemingly harmless defense mechanism against possible ridicule, or even a punishment of some kind, “the excuse” has become part of the fabric of our lives. Examine your current approach, and then hone your skills in this vital area of business professionalism (and even in your Read More

Customer loyalty programs can either make or break you. As a business owner, it is on you to ensure your business succeeds. Your business depends on your customers. Make sure you’re treating them right with this great idea! Read More

Good services to customers are what will distinguish you from other competitors in your industry. Keeping customers for life means building a relationship with them; and by a relationship, it means a long-term one, for that matter. Read More

When the time comes when you honestly believe in your heart that sharing information with or obtaining intel from a certain group of people about a certain subject is vital, ask yourself one simple question before exerting an ounce of energy: “Is this meeting really necessary?” Read More

The most successful business leaders know the importance of product promotion. You don’t just wake up one day and decide to execute this undertaking. It has to follow a format for a success story to emerge! Read More

One major mistake that most businesses make when they begin to become successful is that they forget the importance of legal and accounting representation. Instead, they focus on customer service, which should not be neglected, but neither should the financial and legal part of the business. Gettin Read More