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Segmentation - Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric. Read More

I stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of what we do.

These campaigns are our attempt to meet a goal in a specific time frame. Usually, there are prospects involved. And the goal is about getting those Read More

Looking for content marketing ideas and inspiration? Contributor Quinn Whissen describes three impressive efforts well worth emulating.

It’s been proven time and time again that content marketing works. Numerous case studies floating around the interwebs show its efficacy for small and medium-si Read More

Got video assets but encountering tight inventory for pre-roll and in-stream ads? Columnist Ted Dhanik argues for the effectiveness and scale of out-stream video ads.

Digital video ad spend in the US is on the rise, with eMarketer expecting it to reach $9.84 billion and represent 19.6 percent of Read More

Drop the quick fix mentality and adopt this one simple system to minimize mistakes and ensure success. Read More

Facebook Instant Articles open to all publishers on April 12, and publishers will be encouraged to take part and make money on advertising with video ads.

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As a married man only a month resident in my first owned home, IKEA is a big part of my life.

The brand is frequently cited as a master of branding, marketing and advertising.

So, here are 10 examples of fantastic marketing creative from IKEA. Read More

Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash.

I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far. Read More

On Monday morning, via their AdWords blog, Google announced they are beginning a major redesign of the AdWords platform for “marketing in a mobile-first world”. This update will occur over the next two years, into 2017. Google offered a ‘sneak peak’, which offers little insight into what the actual Read More

Agile Marketing emerged in several panels and presentations at the MarTech conference as an increasingly popular work process for a fast-changing environment. Read More