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USD 1.06 Billion was invested by Venture Capital firms into Marketing Technology companies during July-August-September 2015. Read More

How to measure the impact of content marketing on the bottom line with greater accuracy. Content marketers often do not receive the credit they deserve and their impact on revenue is usually undervalued. This is because they are unable to accurately measure the revenue generated by content marketin Read More

Account-Based Marketing (ABM) is all the rage, as organizations increasingly deploy strategies to focus on individual companies that are the best fit for their solutions and services. Read More

Your buyers are busy, which means they’re only going to respond to marketing messages that really resonate with them — and generally, cold calls and mass emails don’t fall into this category. What buyers are looking for is personalized, targeted marketing that really caters to their needs and pain Read More

Tracking return on investment (ROI) is a crucial part of any business, and not tracking efforts is akin to moving forward with no clear objective. Read More