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You're on Instagram and you're using it to promote your business. Great! But, does anyone know you're on Instagram? Are you reaching all of your target audience or do you only have a few followers? Even if you have hundreds of followers, are you reaching everyone you could be? Read More

This past Saturday, August 24th, 2013, San Diego hosted the World's Largest Instameet at the Del Mar Racetrack. The event brought together Instagramers from all over southern California, and visiting Instagramers from around the world. Read More

I have repeatedly talked about how Instagram is a great tool for social media marketers. But, just like other platforms, it's imperative that you are actually interacting with your audience. So, here are some tips to help get you interacting successfully! Read More

Instagram was designed as a photo sharing site. Users are encouraged to share photos (and now videos as well) to their feeds. But, when it comes to marketing, sometimes we need more than just photos. So, here are some ways to think outside the box and use posts other than traditional photos. Read More

Chances are you have lost followers at some point. Anyone on social media has been dumped at some point. But, have you ever lost a follower that surprised you? Or have you been disappointed to find out that you lost a follower that you valued? If you have, it’s ok. It happens to all of us. Read More

It's hard to know who to trust in social media. So I've put together a list of some of the great resources I rely on and I've asked readers to share who they trust as well. Here are the reliable resources you should know about. Would you add anyone else? Read More

Your social media strategy should be focused on your audience. And as such, you should be posting things that they want to see. But how do you know if you’re posting what they’re looking for? The best way to tell is to look at your engagement. Read More

On Thursday July 10th, Instagram delivered the final blow to Vine. Ok, that might be a slight exaggeration but it’s kinda true! When Instagram first launched their video functionality, the one thing working against them was the fact that you couldn’t embed the videos on other sites. But now you can Read More

A big question for many businesses is how many, and which, social media sites to be active on. There are plenty to choose from and they all offer something a little different. So how many should you use? My best answer is this: As many as you can possibly justify. Read More

Every week I read at least one post that talks about how to be a better blogger. Sometimes the messages are consistent with each other and other times, they are polar opposites. The problem is that, like most professions, bloggers range from beginner to professional. Read More