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When someone talks about a used car salesman, we tend to think of that sleazy guy with the comb-over, the big suit jacket, and the lame sales pitch. Comparatively, when we think of a luxury brand dealership, we think of that high-end, professional, and not-too-pushy sales team. Read More

Yelp is a great tool to further expand your word-of-mouth marketing! And, as such, it should be a coveted tool in your Social Media strategy. Read More

Social Media is modern marketing. It’s not about who can yell their message the loudest, who can plaster the biggest billboard, or who can beat the most people over the head. It’s NOT a megaphone. It’s about conversations, relationships, transparency, and interactions.

You need to think about So Read More

Understanding Trends in Social Media Management (by Jenn Herman)

It’s surprising how many times I talk to business owners who say their company is on Facebook “because every one else is.” While I applaud them for taking the steps to get online, I shake my head at their process. Read More