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For years, marketers have slaved over their marketing strategies. Ensuring that everything is in line with everything else. Focusing on colors, fonts, branding, tone, imagery, etc. Then came this thing called social media and most of them didn’t know what to do with it. Read More

The baby boomers are being replaced. I’m not saying advertising shouldn’t still target this demographic, but it’s time to start thinking about the future. The millennial generation is the largest generation of all time. They are larger and more influential than the boomer generation ever was. Read More

How does one decide what career they will have? Do you look for a dream job or just any old job? What are your talents and strengths? All of these questions factor into deciding what job you take and what direction your career will go. So how do you know if you should be social media manager? Read More

We all know that as we get older, the things mom used to say actually have some relevant application in life. I started thinking about some of the things moms always tell us when we’re kids. Here are 10 pieces of motherly advice that you can actually use to strengthen your social media strategy. Read More

My Facebook business page is separate from my personal page. It’s a business page. And I treat it as such. Think of it like an office. I “dress” professionally & speak a little more cautiously. I post information for my followers & keep the tone optimistic and professional–just like I would at work Read More

You’ve probably heard lots of talk about the benefits of scheduling your social media posts. Many small businesses though don’t use scheduling tools like HootSuite and rely on good old fashioned manual posting. Last year, Facebook introduced a scheduling tool that many still don’t know about. Read More

Earth Day is Monday, April 22. This is the day set aside every year to address and find ways to reduce the negative impacts and hazards that harm the environment. This is an internationally observed event and you may want to find ways to incorporate it into your social media strategy. Read More

The way I look at it, there are two kinds of fakes in social media. The first are the accounts that are “fake” and are purchased to follow someone or a company. The second are the companies or brands that purchase these followers to look popular but don’t do anything productive on their sites. Read More

You hear it all the time, social media is not about selling, it’s about relationships. If you read my blog, you know I’m always preaching relationships too. But businesses are in business to make money. So everything you do should be for the end result of making money – or sales. Read More

For me, it’s the constant need to learn from the best and be surrounded by other people with similar passions. Speaking to these people and learning from them is so motivating to me and continues to push me beyond what even I expect myself to be able to accomplish. Read More