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If you use Google Analytics, you’re likely familiar with your bounce rate. And while many of us don’t stress over this number, if you're a blogger, your bounce rate is likely in the 60-75% range and that likely isn't accurate. Read More

There comes a time where all of us learn a valuable lesson in business and customer service. Talking to a kid's app owner I learned of the toy/game company, Melissa and Doug, and their lack of customer respect. This a mistake that too many businesses make. But you can learn from this! Read More

I love Halloween and I love social media - so it seemed only appropriate to combine the two for a list of Social Media Lessons from Halloween! Read More

I hear it so many times, “We need to be doing social media!” For whatever reason, you’ve come to the realization that social media needs to be a part of your strategy. And while this is good, and I applaud you for embracing this, you shouldn’t be “doing” social media – you should “BE” social online Read More

One thing I hear frequently from people is that their business isn’t suited for Instagram. I believe that ANY business can make it on Instagram if they use the right strategy and the right posts. And to prove it, here 20 companies you wouldn't expect to see on IG. Read More

It’s time to celebrate! Bring out the smartphone cameras – it’s Instagram’s 3rd birthday! And, wow, have they achieved so much in just 3 short years! To celebrate, I have an IG party happening on the blog post to network and meet new igers! Read More

When I launched my Facebook page I made a commitment to always thank new fans and existing fans. One day, I shared a photo thanking the newest fans for liking the page, and one of my fans left a comment on the post, “Nice touch! They won’t care how much you know until they know how much you care!” Read More

As Instagram continues to grow, their stats and demographics continue to evolve as well. I have spent a lot of time digging up the most current stats and information for you. Read More

I read an interesting article last month that discussed how the same photo on Instagram, Facebook, and Twitter gets different engagement. I’ve often noticed the same effect when I share my photos, but after reading this article, I wanted to spend a little more time researching this phenomenon. Read More

I’d like to say that I debated about writing this post. I really can’t stand when companies take a tragedy or sacred event and use it for their own purposes. Instead, I want this to be a chance to think critically about the world we live in and the way in which social media has changed that. Read More