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Instagram stories has been gaining a lot of speed ever since it’s inception earlier this year. While most people can’t ignore the fact it’s a blatant rip off of Snapchat, that hasn’t stopped anyone from embracing it. In fact, Instagram stories just hit 200 million active daily users which has surpa Read More

The number one thing you need be aware of is that Facebook (or rather its clever algorithm) tracks everything you post to your Facebook Page

PLUS how your fans engage with your posts!

Facebook’s algorithm then calculates how popular your future posts are likely to be.

In short, if someone Read More

Hurricanes, wildfires, and terrorist attacks capture headlines, but most risks are internal, not external. Because they are so busy, nonprofits often fail to identify and document their core processes. This leads to inefficiency, ineffectiveness, and inconsistent results. This month’s newsletter pr Read More

Are you tapping into the full potential of Twitter for your business? Apply these 5 smart techniques to boost your Twitter account. Read More

Facebook traffic is the lifeblood of social media. If it works for you, you have it all. Find out how to get more organic traffic to your website or blog... Read More

With all the focus on Facebook, Twitter is often the forgotten social media outlet. More recently, Facebook and Instagram accounts are connected to Twitter so we “don’t forget to tweet.” (We believe that’s a bad idea. We wrote about why you should disconnect your accounts.) With a little attention Read More

Instagram is one of the largest social media platforms, with more than 77.6 million users in the United States alone. Nearly 59% of people between the ages of 18 and 29 have Instagram accounts. This makes Instagram a potentially lucrative space to grow brand awareness to a broad audience. Instagram Read More

Have you been implementing some of the ideas about posting on Facebook and Linked-in from my last two articles? Just as it takes time to form these better social media marketing habits, it may take some time to see results Read More

Instagram isn’t going away. In fact, according to a recent study, the photo and video sharing platform provides the highest engagement rate in social media across 12 out of 13 industries.

It’s a platform that more and more of our clients are starting to use so with that in mind, here are five ti Read More

1. Write Posts that are Cheerleads for Your Prospects and Fans’ Values and Goals.

The biggest problem with Facebook posts is reach. You need to get your audience to like them, and that means you need to know what your audience values and what their goals are. If you can create a post that cheerl Read More