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Pinterest released an update on the results of its diversity efforts for 2016 and its plans for 2017. Read More

Earlier in the month many SEOs saw significant volatility in the search results, beginning ahead of Labor Day weekend with a local search update. The algorithm update observations were dismissed as normal fluctuations in spite of the search results being more volatile than they have been in over 4 Read More

Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing, without understanding the purpose behind certain features or the research that shows which features convert the best, will give you a hollow page that f Read More

Facebook introduced Moments in June 2015, and the app surged in popularity that December, when the social network announced that it was eliminating photo-syncing and moving backed-up photos to Moments.

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Instagram has today released two major updates to their product: Instagram live video and disappearing photos and videos for groups and friends in Instagram Direct. Read More

In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men. Read More

Why? Because almost everyone – including my 97-year-old father-in-law — is online. And not just for the purpose of trolling the internet or using email. No! People are online to be social. To build and sustain relationships. Per Pew Research, 65% of Americans use social media – up from just 7% in Read More

SEO can seem like a storming sea of uncertainty. Because it’s always changing, today’s best SEO practices could very well be out of date a few short months from now. To make things even more challenging, no one knows the results of their SEO efforts right away. It takes time, commitment, and a lot Read More

Google’s last few updates forced digital marketers to toe their SEO strategies in line with social media optimization efforts. From the alignment of the two, a fusion called social SEO originated. Read More

Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. In other words, I wouldn’t expect to be waiting years (or even months, in many cases) to see some r Read More