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Summer is finally giving way to Fall in the Northern Hemisphere. It’s a cycle that plays out each year and it’s one of the things I love best about living in the Midwest. The change in season is both dramatic and distinct – you can see it and feel it and you know with a high degree of certainty tha Read More

Do you use Google Analytics?

Are you leveraging the many apps that work with Google Analytics? Read More

Have you ever known how well your competitors rank in Google? Part of successful content marketing strategy is to look what you competitors do and do it better yourself. Read More

No matter how good the content you create is, if you don’t have a killer marketing process in place, you’ll get little to no return for your efforts. For one thing, very few people will know that the content even exists, and you’re unlikely to be able to get any decent SEO strategy going through a Read More

Every business has its systems, whether they’re actually documented is another thing. A process is anything that takes an input and produces an output, and in business it’s usually part of a larger system to manage either internal (staffing, invoicing) or revenue-producing (products and services) a Read More

Pinterest rolled out Promoted Video, a new way for businesses to “share their ideas with the people who are looking for them and make it easy for them to give these ideas a try.” Promoted Video builds on the growing popularity of video on Pinterest and “brings together some of the best elements of Read More

You know the importance of having great customer support. As a young company, you take pride in this—it’s what separates you from industry giants. You’re able to give your customers the individualized attention in a fast turnaround time. You’re even able to have relationships with your customers, l Read More

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Read More

Here is what happened in search today, as reported on Search Engine Land and from other places across the web. Read More

Your digital agency’s profitability is intrinsically linked to how your team use their time. Inefficient working practices take up more time than they should, meaning you can’t take on as much work, which affects your profit margins. Read More