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Your business is growing—FAST. Maybe a little too fast. Your pipeline is full. Your customer base is growing. You’re selling like crazy! That’s all well and good, but your old methods for keeping track of all that activity (spreadsheets, email flags and, admit it: post-its) just aren’t cutting it a Read More

Money is one of the main ingredients in the recipe for success (or failure) of a small business. A necessary step in creating a budget you can stick to is finding the best ways to save money. You'll be surprised to learn how simple some of these tips are to implement. Keep your small business profi Read More

When people talk about consistency in marketing, they tend to focus mostly on marketing materials. Are the visuals and messages cohesive? Do the look and feel read consistently across all materials, print or otherwise? Clearly, customers need to have a reliable experience of who you are in order re Read More

If you think giving away the farm won’t help you get more customers, think again. More and more businesses are offering free products or services while still increasing their bottom line. Read More

If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level. As a business owner, what would you do with $1,000 to spend on marketing? W Read More

People put a lot of work into mastering their online marketing, and rightfully so. But what about offline marketing? Your business may be run solely online, but why pass up the opportunity to bolster your online marketing efforts with some strategic traditional marketing? Read More

Most small businesses cannot afford to consult a marketing professional at every turn. Still, conducting a periodic audit of your marketing materials is a great way to ensure your brand has a memorable presence in the marketplace. This simple four-step process will allow you to ensure your material Read More

Trade shows can be wonderful places for a small business like yours to find new clients and partners. Unfortunately, exhibiting at a trade show can often be expensive. It’s easy to spend $3,000 to $10,000 on the floor space alone—and that’s before you rent a booth, buy signs and banners, or purchas Read More

Signage serves many more purposes than just letting people know where you are. They give your customers a taste of the atmosphere your business offers, and can convey personality and attitude, whether it be formal, casual, or whimsical. The signage you choose for your business must unmistakably rep Read More

Hometown support can keep your small business going through difficult times, and can be beneficial to your community. The people who live in your town aren’t Read More