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To celebrate the launch of Bloggertone - he has very kindly offered the new TSE Autumn ebook completely FREE to Bloggertone readers. It's another absolutely brilliant sales ebook from Jonathan and the TSE team. Read More

To borrow from a manager in another field, branding's not a matter of life or death; it's more important than that. Like Mr. Shankly, my tongue might be in my cheek, but only ever so slightly. Of course, if you believe that branding is simply about managing image or reputation, it won't strike you as shocking that many start-ups go to market Read More

The outside world and the Internet are being drawn closer together all the time. With the social media revolution continuing to change the way businesses operate on a daily basis, mobile applications are big business! Developers were quick to realise that there was a growing need for apps that would allow professionals to work and communicate whil Read More

Marketing planning (also, a future theme) is a crucial tool for any company, irrespective of size. Think of it as the blue print around which all decisions surrounding your operational and strategic planning will flow. Competitive analysis or competitive intelligence is one strand of this planning process. Read More

Most sales managers we talk to believe that the worst is over. However, when we discuss the issue with them, it becomes clear that their renewed confidence derives from improvements in selling as much as in general market conditions. In this post we summarise some of the ways that these forward looking organisations have changed the way they s Read More

Networking is a necessity for a jobseeker in today's challenging marketplace. Over 50% of all jobs in Ireland are now being filled through networking and recommendations. A mentor of mine recently made a comment which made me sit up and take note. “Greg he said—your business looks great—..your service looks great—but who knows you are out ther Read More

What is it about a fresh start that brings out the extremes in us? Whether a new year, a new job or hobby, even a new home. We start with great intentions and enthusiasm for our adventure. We are all plans and lists and throw ourselves into it with excitement. We tell ourselves 'I will start as I mean to continue'. Read More

Business is being constantly cajoled about Innovation. “Innovate or die!” “Innovation is the lifeblood of the Knowledge Economy!” Similar slogans abound. “OK, great. So what is Innovation?” Well, the answers are often not quite so forthright or clear in response. Businesses move on and deal with day to day problems and quite rightly don't Read More

Video is the most engrossing and persuasive medium and has exploded as a communications currency over the past few years. Communicating through video gives us an opportunity to show potential clients that we are professional, likeable and trustworthy. This is crucial to growing businesses because it's proven that people will buy from others that t Read More

Last Friday, Bloggertone's launch was followed by a right old #twineup If you don't know what this is don't worry, have a look here at the conversations going on in Twitter. Or maybe look at the night's Twitterfall (it's more fun when viewing it live anyway) The countdown to the site launch was held on Twitter with the site going live @ 2pm Read More