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As part of its continued effort to be more transparent, Google has recently published “How Search Works” on its Inside Search site which tells the “from algorithms to answers” story. Read More

Recently I had the chance to interview SEO expert Ruud Hein. Ruud is the Senior SEO at Search Engine People, Canada’s top SEO firm, as well as the editor-in-chief for the company’s SEO blog which routinely pushes out great and fresh content. Read More

Link building is the ongoing component of a B2B SEO campaign. Link building is never really “done” since the search engines like to see that inbound links pointing to a site grow naturally over time. Read More

Here’s a quote direct from the Google Webmaster Central blog, “Link architecture—the method of internal linking on your site—is a crucial step in site design if you want your site indexed by search engines. Read More

After industry and competitive research has been completed, the next step in a B2B SEO campaign is keyword research. B2B keyword research is necessary in order to understand how people are searching for the products or services that you provide. Read More

When it comes to keyword research one of the most important things to factor into your process is user intent. Two people could search for very different things and use the exact same search query. For instance, if I were to search for “apple” am I looking to buy a new computer or do I need ... Read More

We all know that blogging is an important part of SEO because it creates fresh content on your site and provides an opportunity to target different variations of keywords and get noticed by the search engine spiders. Read More

Evergreen content is content (blogs, articles, white papers, videos, etc) that will be useful and informative for your readers for a long time to come. The beauty of well-written evergreen content is that it will continue to naturally attract visitors, links and social shares long after its initial Read More

One thing that white hat SEO practitioners will always preach is that SEO is a long term process. It’s a marathon, not a sprint. Unlike other methods of marketing, where there is a more immediate result, it takes time to see the results of an SEO campaign. Read More

There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. Read More