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One of the most crucial steps of an SEO campaign is conducting keyword research and then selecting the keywords that will be targeted throughout the campaign. The keywords ultimately set the foundation for any future SEO success, which is why they need to be chosen wisely. Read More

Many B2B companies have incredibly long and complex buying cycles. And since these sales cycles can easily last 6-9 months if not more, there are more and more opportunities for a potential customer to jump ship and abandon your company for the competition. Read More

Most businesses start up with the intention of growing over time. Isn’t that the goal? Nearly every business starts as a “small business” but as it succeeds over time, along with it comes growth and potential new opportunities. Read More

When a prospective B2B SEO client gets in touch and is curious about the SEO process that we’ll take one of our first questions is, “Do you have a blog?” Content writing has become an intrinsic component of SEO today, specifically blog writing. Read More

This might sound a little crazy coming from an SEO professional, but if you want to have the best SEO campaign possible (the kind that can survive just about any algorithm update) the single best piece of advice I can give you is to stop worrying about the search engines and put your visitors first Read More

One of the performance metrics that we look at for each of our clients on a monthly basis are the entrance keywords that are delivering traffic to the site. It’s important to look at these keywords to compare them to the keywords that are being targeted to ensure that the campaign is on track. Read More

Recently I had the chance to interview Kathy Nielson, Director of Strategic Alliances at Sedo, where she is leading their new gTLD offering. Sedo is the world’s only global domain marketplace where individuals and companies can buy and sell their domain names. Read More

First things first. SEO and web development are two separate things. To some that may seem obvious but if you are relatively new to online marketing it may be a bit confusing. Read More

The individuals, companies, firms, etc. that are the most successful with SEO are the ones that think outside of the box when it comes to SEO activities and understand that other things that the business is up to can help to improve SEO. Read More

The number one complaint I hear from many of my full service B2B SEO clients is that they don’t know what to write about. They feel like they don’t have anything new to say; that their industry isn’t exciting enough; that no one actually cares anyway—so their content marketing strategy ... Read More