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What frustrates many clients about B2B SEO is the long term nature of the strategy. It’s just not realistic to think that a brand new SEO campaign is going to yield quick results, even though that’s what clients obviously want. Read More

Recently I had the chance to interview Derek Edmond. Derek is a Managing Partner of KoMarketing Associates where he focuses on developing online marketing strategies – search engine optimization, search engine marketing, and social media – for clients. Read More

One of the most important points that we try to make to prospective SEO clients is that SEO is a slow process. It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take many months or possibly even years to start Read More

When it comes to SEO success site owners have to be patient. As frustrating as it is to hear, SEO is a long term process that builds on itself over time. Momentum doesn’t come quick or easy but you have to remember that every little win each month (a few extra visitors, new keywords or ... Read More

Recently I had the chance to interview Nathan Safran. Nathan is Director of Research at Conductor, Inc, an SEO technology company in New York, authoring insightful research on trends in the natural search industry. Read More

Here’s a question for all the B2B marketers out there—when you attend a trade show and hand someone your business card do you expect that person to become a customer right then and there? In the next 24 hours? In the next 24 days? Probably not. Read More

There are many reasons to create and maintain an active blog on your business website. It serves as an additional resource and source of information for website visitors. It helps to display the authority and knowledge that you have on a specific topic. It also is beneficial for SEO reasons. Read More

A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it’s essentially what can be optimized and then found in various outlets online, including within the search engines. Read More

A common mistake I see many new-to-SEO site owners and marketing managers make is that they assume they know how their target audience is searching for their products and services. Read More

Recently I had the chance to interview SEO expert Ted Ives. Ted previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations. Read More