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If you take online marketing seriously, you understand the importance of social media. Millions of people log in to social accounts on a daily basis to connect with friends and family and to find information. While the majority of businesses have taken note and gotten involved, many still aren’t qu Read More

Penguin was undoubtedly the Google update heard round the world and the second refresh finally rolled out on October 5th. The original update came out back in April 2012 and had a major impact on the search results with many sites getting whacked for their web spam tactics, many of which had to do Read More

Within the overall topic of online marketing, content marketing and link building are typically listed as two separate online marketing or SEO tactics. Really though, there is nothing separate about these two. Content marketing is link building and vice versa. Read More

I know that site owners with tight budgets (or marketing managers that need to account for every penny) are always looking for programs with the best ROI possible. After all, you don’t want to invest time and money into something that isn’t going to have a positive impact, right? Unfortunately with Read More

Search Engine Optimization firm, Brick Marketing announces full-day SEO Training Workshops in Las Vegas, Nevada. The Las Vegas SEO Training Workshops are designed to teach business owners and marketing professionals in the Las Vegas Area white hat Search Engine Optimization best practices and socia Read More

Search engine results are becoming more personalized based on things like search history and location. More and more people are searching on a mobile device while on the go. Many of these mobile searches are for something local. Instead of planning ahead before they leave the house, people are simp Read More

If you do a search for anything, really- anything, it’s likely that within the first few results is the corresponding Wikipedia page. This means that Wikipedia is obviously a very trusted site that has high authority in the eyes of the search engines. Isn’t the whole point of link building to attai Read More

In a recent interview with I did with link building expert Eric Ward, he brought up some great points about social media bias saying;

Likes and shares and pluses are really not very good metrics for organic search, because there are inherent biases against certain topics. The search engines have Read More

Social media is no longer “new media” and social media marketing is now simply “marketing”. Promoting a business via social media has become mainstream. NOT having a social media presence is what sets your business apart from the rest, and not in a good way. Millions of people check into social med Read More

Guest blog posting is an extremely effective online marketing tactic. Getting a guest blog post published has many benefits. It improves the exposure of your content marketing efforts, helps to generate traffic to your own website or blog, and builds inbound links from relevant sites to boost the S Read More