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We have transformed from an interrupt model to the Attention age. That means you have to come up with creative ways to keep your customer's attention moving forward. Read More
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All great content comes down to telling a good story. Don't waste your content marketing capital by repeating the brochure. Tell the audience a story. Everyone loves a good one. Read More
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The lines were still there. The product still flew out the door and by weekend's end in an astonishing show of strength, Apple had sold 9 million iPhones. Read More
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Twitter is an outstanding communications channel, one that's too big to ignore, but as some brands learned on 9/11, you can offend your audience even with the best of intentions. Read More
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Nearly every company understands the need to go mobile, but too few have a comprehensive mobile strategy in place and that has to be Job One before you create a single app. Read More
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When it comes to social business tools, they aren't your typical IT project because they involve human communication, but in spite of many benefits, these projects often fail. Here's why. Read More
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The benefits of enterprise social network are well documented, but implementing one successfully has proven elusive for many organizations. Here's how health insurance company Humana built one that employees actually love. Read More
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In the Star Trek Book of Management, there are two approaches to big data decision making: The Kirk way and the Spock way. Which type are you? Read More
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Conventional wisdom says you should be listening to your customers online and letting them help drive your products, but customer-driven innovation has its limits. Read More
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A LinkedIn spokesperson told me how the company is embracing a mobile first strategy --and you might want to be thinking about that approach too. Read More
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