There were a couple of high profile faux pas by companies last week, that ended up going viral on social media, and proved the importance of social media monitoring and reacting quickly to negative news.
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These stories submitted by Rsmiller510 will be featured BizSugar's homepage
Don’t let this happen to you: Protect your brand reputation by listening to your customers
Posted by rsmiller510 under Social MediaFrom http://socmedianews.com 4229 days ago
Chief content officer role takes center stage - FierceContentManagement
Posted by rsmiller510 under MarketingFrom http://www.fiercecontentmanagement.com 4235 days ago
When I learned Netflix has a Chief Content Officer, that alone caught my attention, but when the number of new subscribers driven by House of Cards came out this week, it really drove home the importance of content in driving business. Maybe your company should have a CCO too.
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Be bold and stare down failure
Posted by rsmiller510 under Self-DevelopmentFrom http://socmedianews.com 4241 days ago
In my research on disruption, I've learned this much. If you sit around, you'll be disrupted, and if you operate in fear, you'll suffer the same fate. Today's hyper-fast marketplace demands you be bold, creative and stare down failure. It's that or get swept aside by digitally savvy competitors.
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Lines at T-Mobile prove Apple brand still has clout - View From Above
Posted by rsmiller510 under Success StoriesFrom http://itknowledgeexchange.techtarget.com 4243 days ago
Long lines at T-Mobile last week upon the release of the $99 iPhone show that the Apple brand still has clout.
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The marketing genius of Google's Glass Explorer program
Posted by rsmiller510 under Social MediaFrom http://www.citeworld.com 4244 days ago
Google's Glass Explorer's program is in many ways consistent with Google's general mode of inquiry with new products, but in its own way it's also pure marketing genius.
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So many nice phones, but Apple and Samsung still rule - View From Above
Posted by rsmiller510 under TechnologyFrom http://itknowledgeexchange.techtarget.com 4276 days ago
After traveling to Mobile World Congress, I discovered a range of quality smartphones, but in spite of increasingly quality offerings, most companies are languishing behind the industry leaders and breaking that hegemony is proving very difficult.
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