With any headline, you have to give readers a reason to click it to read more. They want the headline to relate to them or give them a benefit if they read the entire release, blog post, email, whatever.
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These stories submitted by Smpayton will be featured BizSugar's homepage
#FailFriday: A Press Release With No What's In it For Me (WIIFM)
Posted by smpayton under Public RelationsFrom http://www.howtocreateapressrelease.com 3253 days ago
3 Press Release Templates to Write Now
Posted by smpayton under Public RelationsFrom http://www.howtocreateapressrelease.com 3257 days ago
Rather than starting from scratch, you can up-cycle a template to create a fresh press release that the media want to report on. So let’s look at three common press release template to write now.
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10 Tips to Network at a Conference (Even if You're an Introvert)
Posted by smpayton under Public RelationsFrom http://tweakyourbiz.com 3259 days ago
If you want to network at a conference, you don't need to be an extrovert; you just need smart tips like these.
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#FailFriday: A Press Release Headline That's Too Vague
Posted by smpayton under Public RelationsFrom http://www.howtocreateapressrelease.com 3261 days ago
’m having fun picking apart crappy press release headlines, and I hope you’re learning from them. This week’s winner is guilty of not providing enough information in that headline:
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How M-Commerce is Changing Shopping
Posted by smpayton under Online MarketingFrom http://www.eggmarketingpr.com 3261 days ago
Retail stores need to take certain steps to incorporate mobile into their marketing plan. Little things like optimizing WIFI could help improve sales in-store. Find out more in this infographic from SnapParcel!
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4 Reasons to Hire a Public Relations Professional
Posted by smpayton under Public RelationsFrom http://www.howtocreateapressrelease.com 3264 days ago
If you’re interested in getting media mentions in the press but don’t have time to build relationships with journalists yourself, consider hiring a PR professional or firm.
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The Best PR Blogs to Read
Posted by smpayton under Public RelationsFrom http://www.howtocreateapressrelease.com 3265 days ago
In addition to this blog, How to Create a Press Release, here are 10 more of the best PR blogs you’ll be glad you follow.
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How to Make Your Business Roll with the Changes
Posted by smpayton under StartupsFrom http://blog.corpnet.com 3265 days ago
If things in your business have changed over the years, it might be time to consider a new business structure.
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#FailFriday: The Worst Word to Use in a Press Release Headline
Posted by smpayton under Public RelationsFrom http://www.howtocreateapressrelease.com 3268 days ago
My top choice for the worst word to use is: announces. A press release is an announcement, folks. No need to announce that announcement.
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Smart SEO: Insights for Better Google Organic Search Rankings
Posted by smpayton under Online MarketingFrom http://www.eggmarketingpr.com 3272 days ago
Here are some ways that you can help improve your organic search rankings no matter what changes Google makes over the coming months and years.
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